About Ikigai

What Does Ikigai Mean?

Ikigai, pronounced (ee-key-guy) is a Japanese concept that means “a reason for being.” The word “ikigai” is usually used to indicate the source of value in one’s life or the things that make one’s life worthwhile. For us, it means exactly what the ikigai diagram shows, combining our passions, professions, missions, and vocations into one deliverable. A reason for being. 

What We Do

We bring our experience, our network, and our expertise to connect innovative, early stage healthcare firms to name-brand customers in four key channels:

  • Payers of all kinds
  • Providers of all kinds
  • Large, self-insured employers
  • TPAs

We find the best-of-breed in the myriad choices of early stage firms. We work with them to hone their deliverable, their value, and their messaging. We help ensure they’re on solid financial ground. We support them in prioritizing their go-to-market strategies.

We bring value to our clients and our name-brand customers by connecting them faster and more effectively than traditional approaches. 

We use our extensive, national network of formal and informal advisors to get warm introductions into decision makers at the firms our clients most need to be successful while bringing only those innovators to our name-brand customers that have the most impact on their missions and outcomes.

We shorten the innovation cycle, the sales cycle, and accelerate value for all parties.

Who We Are

We are a collection of senior executives, in both Entrepreneurial and Corporate enterprises, who love healthcare and want to help accelerate the adoption of innovation.


Ikigai, pronounced (ee-key-guy) is a Japanese concept that means "a reason for being."


Seasoned executives representing critical areas across healthcare.

Early Stage Healthcare innovators

Our clients are chosen from hundreds of early stage healthcare firms.

Name-Brand Customers

Payers, Providers, Self-Insured Employers, and TPAs looking for the most impactful innovations.

Contact Us

We would love to hear from you.